Bosco Pasta

  • Art Direction

  • Packaging

  • Branding

  • Collateral

Bosco Pasta is a pasta brand that highlights the many unique pasta shapes available to us, and the origin of their names. For this project, I chose to focus on one of my favorite pasta shapes: farfalle. I had always called it bowtie pasta growing up, but during my research I was surprised to learn it actually means butterfly, which served as the main inspiration for this design. I chose a green color palette because of its association with nature, and because I noticed that most pasta brands use blues and reds, so the green would stand out nicely against the competition.

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The Wall of Shame